Tertiary qualified journalist and digital marketing strategist with a penchant for marrying analytical and creative thinking to deliver impactful online experiences.
Michaela McGrathHey, I’m Michaela
I’m a writer, digital marketing strategist, and novice baker, currently working in government.
My diverse professional background spans in-house, freelance and agency roles across the tertiary education, service, and consumer goods sectors.
I build meaningful relationships with audiences to achieve business objectives.
Content writing
As a tertiary trained journalist, storytelling is my first love.
From integrated paid media strategies to website overhauls, high-quality, engaging content is always at the heart of my approach.
I’ve written more than 400 stories for brands and publications, including Uber, Fleurieu Milk, Brauer, the University of Adelaide, Clique Mag, and HerCanberra.
Digital marketing
I’m an industry trained digital marketing professional with a keen interest in getting the right content in front of the right people, at the right time, via the right channels.
This means strategic, integrated digital marketing experiences underpinned by seamless user journeys and impactful content.
Beatrice Smith — Online Editor, HerCanberra
“Within the first day Michaela’s attention to detail, and incredibly personable nature became apparent.”
Maree Hopgood — Director, GAT Agency
“Michaela always put her hand up to go above and beyond. Her level of work was always at a high standard and on-brand.”
MY KITCHEN
Discover my kitchen ventures.
Strategic
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Analytical
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Creative
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Strategic · Analytical · Creative ·
Passionate
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Collaborative
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Curious
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Passionate · Collaborative · Curious ·
MY WORDS
Read my past work
