Strategic content & digital marketing solutions.

Hello, I’m Michaela! I’m a content & digital marketing strategist, content writer, and bona fide cream cheese frosting enthusiast.

By day, I devise and deliver robust digital strategies that marry audience needs with clients’ unique business objectives.

A birthday enthusiast, by night I’m often engrossed in a culinary labour of love, baking cakes for colleagues, friends and family.

Check out my specialist content and digital marketing services below.

Michaela is wearing a tan and white gingham dress with her long brown hair down over her shoulders. She's sitting in front of a green and white tiled wall and is smiling directly at the camera.

WHAT I DO

Content writing

Your words are safe with me.

A storyteller by nature and qualified journalist, I have an aptitude for translating complex ideas into digestible (and more importantly, enjoyable) content.

  • — Editorial writing
    — Product copywriting
    — SEO copywriting
    — Interviewing
    — Proofreading
    — Editing

Get seen by the right people, in the right places, at the right time.

I find the sweet spot between quantitative data and qualitative insights to delight audiences and kick business goals.

Digital marketing

  • — Website audits
    — Information architecture
    — SEO strategy
    — Keyword analysis
    — Competitor analysis
    — Paid media strategies
    — Google ads
    — Paid social media ads
    — Email marketing
    — Reporting and analytics

LET’S CHAT

Carefully considered content and dynamic digital experiences await.